To establish TI as a premier spirit and liquor company with the highest levels of quality, product delivery and service to ensure profit maximisation and increased shareholder value, while also demonstrating the strength of our brands and our commitment to the community as a good corporate citizen.
To continue providing superior consumer experience with a robust portfolio of brands across all categories and serve every person in their everyday and extraordinary moments alike.
- We are passionate about what we do. We inculcate an entrepreneurial spirit so that each member takes ownership of their job and delivers results that exceed expectations.
- We are proud of delivering products that create lifelong loyal customers. We work relentlessly to create exciting new experiences.
- We take innovation seriously. We aren’t afraid to challenge existing practices in order to create better versions of ourselves.
- Care and trust defines our business and our culture. We are a family and look after each other.
History & Heritage
Since its inception in 1933 by the reputed Dahanukar family of Maharashtra, TI has steadily nurtured its appetite for growth. A journey that was initiated as ‘The Maharashtra Sugar Mills Limited’ (MSM) by the illustrious industrialist and visionary Shri Mahadev L Dahanukar, has come full circle under the leadership of Amit Dahanukar. The company has seen an unprecedented growth reflected in its record sales, both nationally and internationally.
Shri Mahadev L Dahanukar
Sweet Story of Success
Shri Mahadev L Dahanukar respectfully and affectionately known as Babasaheb Dahanukar,..
Shri Dattatreya M Dahanukar
It was under the vigilant eye and the rigorous discipline of his father, Babasaheb Dah..
Shri Arun D Dahanukar
The Tilaknagar we built
Shri Arun D Dahanukar was the Vice Chairman and Managing Director of The Maharashtra S…
Board of Directors
TI ensures a seamless coordination of all functions not just in production, but also in its supply chain management. From tracking market changes and market research to sourcing raw materials, manufacturing and delivering finished goods, TI maintains the highest efficiency.
With a manufacturing and bottling network of 15 units and a network of over 100 distributors across India, we distribute our products across the country, covering all market segments and geographies.
Our primary markets that account for almost 90 per cent of our revenues as on 31 March 2017, are located in South India.